New Balance 5740

With the 57/40 silhouette, New Balance presents us a fresh interpretation of the iconic NB 574 series with a nod to the 5XX franchise. A classic for more than three decades, the New Balance 574 has been one of the industry’s most revered sneakers and today is one of the brands most iconic silhouettes. With the release of the 57/40, New Balance offers the most expressive silhouette within the 574 family.

The 57/40 upper is reinterpreted with an 80´s meets 90´s aesthetic. The classic 574 lines were moved around for a fashion-forward silhouette that is modern but remains rooted in classic New Balance DNA. The traditional N-logo is enlarged, making it a design feature similar to the new releases such as the 327. The iconic CR device remains familiar but reimagined in a contemporary, exaggerated way that is ideal for color blocking. The sole unit offers a contemporary expression with two midsoles stacked - one inspired by 90´s heritage with a wider, wavy design, and the other a traditional 574 midsole. The enlarged off-road outsole is a throwback to the trail heritage of the 574. Additionally, the newly introduced sneaker features »The Intelligent Choice« tongue label.