VEJA SDU REC Alveomesh (black / purple)

»Sneakers that are made differently.«

Since 2005 the French company VEJA has been proving that style and sustainability can go hand in hand in the sneaker game. n order to reinvent the classical sneaker-understandig one pair of VEJA follows a simple idea: Standing up with one foot in design and the other in social responsibility.

And that‘s how it all started: In 2005 the two founders Sébastien Kopp and François-Ghislain Morillion asked themselves one serious question:»Is another world possible?«. In order to find an answer the two men went on a journey to understand the evolution of raw material prices and the production process of sneakers. On their journey they did not only found a positive answer to their question but also a name for their new label: »Veja« is Portuguese and means »Look there!«. And that‘s exactly what the fair label does: By maintaining fair working conditions and paying raw material prices above the average world price VEJA strives for transparency, saustainability and fairness.

With the brand new SDU REC ALVEOMESH silhouette, VEJA releases a new sneaker that sets completely new standards in terms of sustainability, as the shoe is composed of an Alveomesh Upper produced from 100% plastic bottles. The suede panels are made of a vegan alternative to conventional leather and even the branding is made of rubber and a rice-based by-product. The laces are made of 100% bio-certified cotton. The sustainable heavyweight´s sole unit also follows the environmental concept, as it is made of Amazonas rubber (12%) and the same rice-based material used on the »V-branding« (30%).