VEJA Rio Branco Alveomesh "Gravel Bellini"

»Sneakers that are made differently.«

Since 2005 the French company VEJA has been proving that style and sustainability can go hand in hand in the sneaker game. In order to reinvent the classical sneaker-understandig one pair of VEJA follows a simple idea: Standing up with one foot in design and the other in social responsibility.

And that‘s how it all started: In 2005 the two founders Sébastien Kopp and François-Ghislain Morillion asked themselves one serious question:»Is another world possible?«. In order to find an answer the two men went on a journey to understand the evolution of raw material prices and the production process of sneakers. On their journey they did not only found a positive answer to their question but also a name for their new label: »Veja« is Portuguese and means »Look there!«. And that‘s exactly what the fair label does: By maintaining fair working conditions and paying raw material prices above the average world price VEJA strives for transparency, saustainability and fairness.

The VEJA »Rio-Branco Ripstop« is like all other VEJA models made in Brazil. While the grey upper is made of a durable Ripstop fabric, the inner lining consists of organic cotton. The outsole features natural rubber and therefore prevents further deconstruction of the rainforest. Also in terms of design the Rio-Branco impresses with a casual look and beautiful contrasting pink brandings.