Two brothers who work together to provide the best requirements for athletes - sounds familiar? Well, this is another story and it starts on the other side of the English Channel, far away from Herzogenaurach. 1954 two British brothers named Joe and Jeff Foster, gave their grandfathers company "J.W. Foster and Sons ", founded in 1895, a new name: Reebok.
The sporting goods manufacturer matured increasingly in the following decades to become one of the global players. Still considered as one of the pioneers of the fitness boom, 1989 Reebok also technologically revolutionized the shoe-world with their „Pump" technology, a term especially known around the friends of basketball .
Since 2006, Reebok is part of the Adidas family and therefore keeps us happy with their high-tech performance in the running shoe as well as their lifestyle sector. Whether Furylite, Classic or Club C 85 each one of these charm-studs tells its own story and inspires us in many variations, shapes and color combinations till this day. We are proud to present this historical brand at 43einhalb!