adidas x Girls Are Awesome
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Girls watch out!
adidas has once again teamed up with Girls Are Awesome, the brand, collective or community that stands up for equal rights for women and wants to inspire and support women through their work. In the past, the brand has already collaborated with adidas several times, which has also resulted in two beautiful colorways of the Superstar. Of course we are always happy to see more coming our way!
The central message to this collaboration is connected to dancing. Why? - Dancing allows a female to express her individuality without being judged. It created communities which offer safe places for girls to be themselves.
This time the two brands release 3 ultra hot sneakers. The choice fell on a Forum Low W, a Triple Platform Lo, as well as a Forum 84 High, whose comeback we recently witnessed. All sneakers come in a similar look with yellow-purple color accents on a white upper and each model comes with interchangeable plush straps that carry different city names. How cool is that!