adidas Prophere

On the periphery of mainstream culture exists a pack of uncompromising creators. People who exist on their own terms, on their own turf.

To them the mainstream is just background noise.
It is not their concern. They are looking the other way.

These groups amplify their cultural ownership. A force under surveillance for new ideas. Launching from the periphery, Prophere is unseen and unexpected. A brand new silhouette that disrupts the current cycle.