The New Balance 740 is back! The 2000s style stands for the unbeatable combination of 'everyday style' and 'performance'. Considered a highly desirable evolution of the 530, it has once again won us over.
For the mid-October launch, we teamed up with Studio Tuesday. The Pilates studio with integrated speciality café is located in the immediate vicinity of our Frankfurt store and is not only a perfect visual match for the first colour of the 740.
With a balanced mix of healthy food, signature smoothies and a high-quality Pilates programme, Studio Tuesday is one of the top addresses for style-conscious fitness enthusiasts who also appreciate a good coffee.
Why Studio Tuesday is also a great fit for 43einhalb became clear from the very first conversation about working together: The two founders, Angela and Can, have an incomparable passion for their work and are on fire with new ideas and concepts. We love that!
We quickly agreed that we wanted to offer our customers something special to celebrate the release of the U740GR2. The first buyers will receive one of the limited edition travel bags created in collaboration with New Balance, 43einhalb and Studio Tuesday. The bags are made from 100% organic cotton by the same manufacturer that works for Californian powerhouse Erewhon. First come, first served. So be quick on 16 October 2024!
Studio Tuesday have also created a 'The 740' smoothie especially for our release. We've already had a chance to try it and we love it! The smoothie, made with banana, maca, almond, vanilla and more, will be available at Studio Tuesday from 16 October until the end of the month. And the first 'The 740' smoothie from all in-store buyers will be ours!
What do you think of our video for the New Balance U740GR2? Our two models are not only close friends in real life, they are also part of the Studio Tuesday community. Niyousha, from the 43einhalb family, goes to Pilates regularly and Ela is a Studio Tuesday trainer herself. We accompanied them on a tour of Frankfurt and they got to try out the new U740GR2 on their feet as well as 'The 740' smoothie.
We had a super relaxed day and that's what The 740 is all about: spending time with friends, recharging your batteries and doing something good for yourself!
The New Balance U740GR1 will be available from 16 October 2024 00:00 in our online shop and from 12 PM in our store at Stiftstraße 36 in Frankfurt.