Avocado Sourdough Toast, Farm to Table Sandwich or Peanut Choc Balls – just a small selection of the delicious treats that Studio Tuesday served us during our »740 Brunch« yesterday. I’d say there are worse ways to start the week…
The occasion for the brunch was – as the name suggests – the release of the New Balance U740GR2, a comeback from the 2000s that instantly became one of our new favorites 20 years later. This model is considered the highly anticipated evolution of the 530, representing an elevated combination of »everyday style« and »performance«. We love the style! Especially in the first colorway of the relaunch – in »White Marsh Green«.
But what does a sneaker release have to do with a brunch at a Pilates studio?Â
Originally, we just wanted to politely ask Angela & Can from Studio Tuesday if we could shoot our campaign video (you can find it here) at their Pilates-Coffee-Place. But what was supposed to be a short meeting turned into an almost 3-hour creative exchange on how we could make the release even more enjoyable for our customers. For example, with our own smoothie in the colors of the 740. Because that’s what Studio Tuesday is best known for – not only among Pilates fans: a balanced mix of their high-quality Reformer Pilates program, incredibly delicious healthy food and also their invigorating signature smoothies.
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To properly enjoy the »740 Smoothie« made from banana, maca, vanilla, almond and more, we invited a few Pilates regulars together with New Balance & Studio Tuesday and hosted a small, cozy brunch. You might already know some of the girls from Instagram. If not, check them out – absolutely cutie pies!
Big thanks to our guests for the great time, to New Balance for supporting and making it all possible, and of course to Angela and Can and their team from Studio Tuesday! We’d love to do this every Monday from now on. ;-)
But we also want to make the release of the U740GR2 special for our other customers. Everything else we’ve come up with for that can be found HERE.
