Since 2006, JJJound has made a name for itself in the world of streetwear with its sense of refined detail and timeless classics. Originally launched as a blog, the platform served as a visual source of inspiration for a minimalist and subtle aesthetic. The blog quickly gained popularity and a loyal following.
Over the years, the creative vision of JJJound founder Justin Saunders has evolved into more than just a blog. Saunders’ design talent and flair for trends led him to create clothing, accessories, and even furniture that reflect the minimalist aesthetic he is known for. Major brands quickly took notice of his aesthetic flair and began collaborating with him.
The next minimalist classic collaboration with Reebok is on the horizon. The Club C, one of the brand’s all-time classics, comes in a desaturated suede look that bears JJJound’s signature. This collaboration proves once again that less is often more.
A subtle yet eye-catching change is the JJJJound branding that replaces the Reebok logo in the rectangular window on the side of the shoe. The upper is made entirely of premium suede, while the nylon tongue, white laces and white midsole provide a matching contrast. Instead of the usual soft terry lining of the Club C, a thin leather lining has been chosen to emphasize the luxurious character of the shoe.
Both versions will be available in the desaturated suede colors »White Suede« and »Cork Suede« on May 15, 2024.
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